The Marketing Centre

The Marketing Centre takes a view that meritocracy is one of the best guiding principles of developing strategy.

The strategy process and the strategy itself should be entirely built to suit the purpose of the organisation and judged on its capacity to do the job better than any of the alternatives.

 

In order to be effective within this approach you need to be able to create imaginative and viable alternatives while at the same time being able to design or use processes that best suit the requirements of the moment.

 

Thus the ability to design and use a process is central to success. A process that has been used more than a few times effectively becomes a tool.

 

Given our enthusiasm to look at each individual case with a view to creating the best possible process, in the most pragmatic sense, we have produced a number of tools of our own added to which is a significant inventory of tools developed by others that we find to be very effective.

 

The list is too long to cover in detail here but a number of the key ones are listed below.

 

·         Market Mapping – Directional Policy Matrix (DPM)

·         Investor Relations – Achieving Fair Valuation

·         Stakeholder Engagement

·         Organisational Effectiveness Profiling (OEP)

·         Scenario Planning

·         Blue Ocean Strategy

·         Implementation System - Benefits Realisation

·         Argenti Systems

·         Aspirational Planning – Three Horizons

·         Balanced Scorecard Development

·         Competitor Profiling and Analysis

·         Risk management

·         Sponsorship strategy and fulfilment.