The range of services The Marketing Centre offers is paradoxically broad within a narrow focus around strategy.
They begin with the idea that the sole purpose of strategy is to help the organisation achieve its goals. One of our most fundamental services is to assist companies to understand their potential and in particular their highest and best purpose. Once this is identified the firm then provides assistance in further designing and calibrating a scorecard to help understand and then drive the performance of those key factors that will assist the organisation to reach its potential. As such many of the services relate to the fundamental requirement for corporate strategy.
Given this approach to making strategy accountable, particularly in markets where those that support the organisation do so by choice, often in competitive circumstances, the firm works for a wide range of organisations including not-for-profit and the slight variation of that being those organisations which are very much for surplus while being not-for-profit.
The key services centre on:
· Corporate strategy
· Marketing strategy
· The development of an offer
· Pricing
· Channels
· Promotion – although the firm does not undertake public relations, promotional and advertising activity but rather briefs and develops strategy for these activities
· Brand / reputation
· Partnerships and alliances
· Export
· Facilitation of strategy process.