Case Study: HBF
HBF and The Marketing Centre collaboratively worked on a project aimed at developing a bespoke, robust and potent strategic planning process, and to use it to create new strategy.
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Case Study: Interflour (Singapore)
Greg Harvey, Interflour’s chief executive, engaged The Marketing Centre to assist Interflour in the development of the company strategy in 2008. This began with an understanding of the shareholder’s expectations with a specific appreciation on the risk appetite, expectations for growth, use of Australian and other grain and scope of activity.
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